Why Your Blog Should Have a Newsletter

Even if you’re just starting out, starting a newsletter for your blog should be a top priority.

Social media is unreliable and your reach changes constantly and search traffic can seriously fluctuate. You OWN your email list though, so Google can’t take that away with the next algorithm change.

4 Reasons your blog should have a newsletter:

1. You Reach the People Who Actually Want to Hear From You

Social media reach has dropped dramatically. Algorithms change constantly, and platforms want you to pay to show your content to your own followers.

Email doesn’t play those games. If someone signs up for your list, they get your emails—directly in their inbox. It’s more reliable, more personal, and free to send.

Stat to know: Social media posts may reach just 4–8% of your followers. Email open rates? Typically 20–25% (or more if your subject lines are engaging).

2. You Get More Targeted Blog Traffic

Your newsletter might not bring as much traffic as Google or Pinterest, but the traffic it does bring is more valuable:

• Share seasonal or older affiliate-rich posts
• Promote recipes that readers love to Pin or share
• Add Pin-it links right inside the email (free promo!)

These readers are already interested in what you have to say—this isn’t cold traffic, it’s warm and more likely to convert.

3. You Can Learn Exactly What Your Audience Needs

One of the best things about newsletters? The direct line to your readers. You can:

• Ask a quick question and get one-on-one replies
• Send occasional surveys to learn what kind of content or products they want
• Test content ideas and see what gets clicks

This info helps you grow strategically—by creating content your audience is asking for.

4. You Set Yourself Up for Future Monetization

Even if you’re only making ad revenue right now, email marketing will support any future income stream:

• Launching a digital product or course
• Promoting affiliate links
• Working with sponsors

When you have a newsletter, you don’t need to rely solely on social media ads or organic reach. You already have a direct connection to an audience that trusts you.

Big tip: If you’re planning to launch a product, don’t wait until it’s ready to start your list. Start now, so you have an audience to sell to when the time comes.

Getting Started With Your Newsletter (Without Overwhelm).

You can get started quickly (and for free!).

Phase 1: Set Up Your Email Platform

Recommended: MailerLite

• Free up to 1,000 subscribers
• Clean, customizable designs
• More affordable than most once you grow
• Great video tutorials to get you started

Other options:

• Grow (great if you’re already using it—it can auto-send a roundup)
• Kit (paid, also easy to use)
• Flodesk (looks good, but sends image-based emails, which some people block)

Phase 2: Set Up an Automated RSS Email

If you’re not ready to write weekly emails yet, just set up your blog’s RSS feed to automatically send out new posts via email.

• MailerLite lets you control the look and schedule
• Takes under 10 minutes to set up
• Keeps your blog top-of-mind for readers

Phase 3: Plan Your Weekly or Biweekly Newsletter

When you’re ready to start writing regular newsletters:

• Don’t overthink it. You’re not writing a magazine.
• A quick personal story, a useful tip, or a behind-the-scenes moment is perfect.
• Add a link to your latest post, along with some of the other recipes or projects you recommend that week, and include the Pinterest graphic to encourage shares.

Pro tip: After publishing a blog post, spend 10 minutes to write and schedule a quick email about it. Done.

TL;DR

Whatever you want to do next (launch a product, land brand deals, grow traffic) you’ll be better off with a newsletter.

It’s your most personal, reliable channel to your readers.

So even if you’re not ready to sell or pitch anything just yet, start growing your list today and you’ll be ready to make money and keep your traffic higher later.