Accessible Text Colors for Your Blog
Make your content readable for everyone while maintaining beautiful design. Get contrast-approved colors and test your own brand palette.
Why Accessible Colors Matter
Choosing the right font colors isn’t just about style, it’s about making sure your blog is easy for everyone to read. Accessibility matters for your audience, and it also impacts your site’s performance in search results.
Accessible colors make it easier for everyone, including readers with vision impairments or color blindness, to enjoy your content.
Google values accessible websites, and better readability helps keep visitors on your page longer.
Accessible colors often look more polished and provide a cleaner, more modern feel.
Understanding WCAG Standards
The Web Content Accessibility Guidelines (WCAG) set contrast requirements to ensure text is readable. Here’s what you need to know:
AA Standard
4.5:1
Normal text (most common)
3:1 for large text (18pt+ or 14pt+ bold)
Meets needs of most users, including those with moderately low vision. This is the standard most websites aim for.
AAA Standard
7:1
Enhanced contrast (ideal goal)
4.5:1 for large text
Provides enhanced readability for users with more significant vision impairments. The gold standard for accessibility.
Accessible Text Colors on a White Background
These are not the ONLY accessible colors, just a sampling. If you’d like to tweak any of the colors below to match your branding better, click on the HEX code to copy it and paste it below in the Color Checker.
AAA Compliant Colors
Contrast ≥ 7:1 — Highest accessibility standardBlacks & Grays (2)
Blues & Purples (10)
Reds & Browns (4)
Greens (1)
AA Compliant Colors
Contrast ≥ 4.5:1 but < 7:1 — Standard accessibilityBlacks & Grays (1)
Blues & Purples (6)
Reds & Browns (4)
Greens (2)
Accessible Text Color Checker
Use this contrast checker to test your own brand colors against a white background. Enter the hex codes of the font color and the background color and you’ll see if passes the accessibility standards. If you like one of the colors from the list above, but would want to tweak it for your site, you can adjust the color by clicking on the box to the right of the hex code input.
Text Color
Background Color
Text Preview
Tips for Using Accent Colors
Your blog doesn’t need to be all black or gray text. Accent colors can highlight important areas like buttons, links, and headings, while still being accessible:
- Headings: Use darker, high-contrast shades of your brand colors for headings. For example, a deep green or burgundy can work well as long as it meets the 4.5:1 ratio.
- Links: Make sure links are clearly visible against body text. Use both color and a visual cue like underline or bold to make them stand out.
- Buttons: Buttons should have strong contrast between background and text. A dark-colored button with white text usually passes easily; if you prefer lighter button backgrounds, make the text darker for balance.
- Hover states: Don’t rely only on color changes—add underlines, bold, or subtle shadows so readers can see interactive elements even if they can’t distinguish colors well.
What’s the difference between AA and AAA standards?
The Web Content Accessibility Guidelines (WCAG) have different levels of contrast requirements.
AA is the standard most sites aim for, it means your text is readable for the majority of people, including those with moderately low vision.
AAA is stricter and requires even higher contrast, making text easier to read for people with more significant vision impairments. Of course, AAA is the goal so everyone can read your blog.
