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Home / Podcast

What The Strategic Blog Podcast is All About

Written in: Nov 2019 🠆 Updated in: Nov 2019

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This is the first episode of the podcast and I wanted to give you a little introduction to who I am and what this podcast is all about.

I’ve been in business with Meyne since 2014 developing blogs and websites for small business, and before that, actually since 2011, I was a blogger myself in the DIY and home decor world.

2 Things I Learned About Blogging and Blog Design:

Over the years of blogging myself, and designing and developing other blogs, I’ve learned a few things…

One is how quickly design trends come and go. So often what this led to is a blogger spending thousands on a new blog design that was really pretty, but it really actually help them achieve their goals. Not only that, it would look dated in a year.

So they spent thousands and they’re having to set aside thousands again for a new re-design that still won’t help them achieve their goals.

Another thing I’ve seen over the years and was guilty of myself, is that most of us bloggers tend to only think about looks when it comes to our design and not about strategy. What putting looks first in a design leads to is usually nit-picking and obsessing over each pixel. Don’t get me wrong, I am a perfectionist and want everything exactly in its place, but the question we need to ask when thinking about details is “Is this the right thing to be obsessing over?”

Is that one pixel going to get you closer to your blog goals? That’s usually a big “No.” Most visitors could stare at a side-by-side for hours and not be able to tell the difference between a design change that is so important to us as the blogger.

So rather than obsessing over one tiny detail in your design, it would be so much more helpful to focus on the goals and the strategy you’re going to use to get to those goals.

When we focus on that, the little details like an exact color or placement of a certain line become far less important.

Because what you really want your visitors to do is to take action…to help you achieve your goals to help them. And that’s when you’re going to have success.

Obsess Over Your Strategy and Growth Plan, Not Your Design

It’s not when you have every single line in the exact width or exact shade. Again, don’t get me wrong, those things are important to me, but they’re not the things to obsess over.

So in this podcast, I really want to help you put the strategy first in your blog and make sure that’s what you’re obsessing over and driving towards.

And then I want to show you ways to implement that strategy and make it look beautiful too, because we still want you to have a really good looking blog. One that will set you apart, in looks AND in how it attracts and interacts with your readers.

So you’ll get short weekly talks that you can take action on and move forward towards your blogging goals. Each week I want it to be short and simple and take forward and DO until you hear the next episode.

If you want to get a feel for what kinds of changes I’ll be helping you make on your blog, download the free printable checklist that will lead you through a strategic audit of your blog. Click here to get it.

In episode 2, we’ll be going over how to make an instant connection with your readers. It’s a quick thing we’ll go over, and it’s not difficult, but it’s something I still see bloggers not implementing. So I’m looking forward to talking with you about that.

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In the categories: Podcast

Hey! I'm Christina

WordPress developer for bloggers since 2014, occasional blogger since 2011, code perfectionist. Passionate about helping you make your blog a successful business.

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Hi! I’m Christina.

Web developer and former blogger. I’m here to help bloggers who have great style and vision, to build exactly the site they need to achieve their goals.

Want a successful blog?

Woo hoo! You should get a message from me soon (check the dirty spam folder if you don't see it. I look forward to getting to know you!

Want a successful blog?

Let me send you the checklist I go through for my clients so you can do a DIY blog audit, for free and make sure your blog is going to help you achieve your goals.

What's your hobby? (And first, please excuse my ba What's your hobby? (And first, please excuse my bad photography.🙈) Don't forget to share yourself with your readers. A personal connection with your readers can be so helpful for your long-term goals of helping more people with your blog. Share one of your hobbies with them once in a while. Also share one with me here, I'd love to read about it!

One of mine is 1/12 scale miniatures. Interior design + before-and-afters + TINY THINGS! Yes, I know it sounds lame, but it's worth being picked on for having
Do you write like you talk? When I started my own Do you write like you talk? 
When I started my own blog 9 years ago, as I sat down to write the first post, I decided to purposefully write like I talked instead of using more formal and proper writing. And I'm so glad I did. It's such an easy way to make your blog feel more personal and make your visitors feel like they're hearing from an actual person instead of a corporation.

If you're not sure, read your last post aloud. Is it something you would actually say, the way you would say it?

Yes...I KNOW...SEO... Just make sure to keep it balanced. And don't forget, Google itself wants you to write like a human being, for other human beings.
It's good to think about where you started once in It's good to think about where you started once in a while.

In Feb of 2016, I started Meyne, selling pre-made WordPress and Blogger themes for small businesses. But after having been a blogger myself since 2011, that was still where my heart was. So the focus shifted to blog designs, where I could help very cool people who have created their own careers and are earning a living doing a very fun (and deceptively hard) job. 
Meyne has come a long way and gone through so many changes/new ideas/bad ideas/fun ideas...you know, everything that comes with a business. But the best part is all the great people I've gotten to work with and be a part of THEIR businesses. 🥰
When your reader reaches the end of your post, tel When your reader reaches the end of your post, tell them what to do next. They will follow instructions more often than we usually realize. Need some ideas? ☑️ Save it on Pinterest
☑️ Sign up for your newsletter
☑️ Follow you on Instagram
☑️ Buy a product (yours or an affiliate)

Whatever your CTA is, just make sure you make it EASY for them to do it.

In WordPress, you can easily add some text to the bottom of your posts, with an image if helpful, and then give the box a colored background to make it stand out. 
P.S. Many food bloggers have the Instagram call-to-action at the end of a recipe (
We launched! I’m sure you all know Erika @thepan We launched! I’m sure you all know Erika @thepancakeprincess, she has such a cool and unique blog. She puts in SO MUCH work to bring bake-offs of all the popular recipes of the world together so that OUR job of picking the RIGHT recipe will be easy. I. love. her. blog. And was so excited to get to be part of re-designing it so we can all get the most out of her years of hard work and baking. Go straight to thepancakeprincess.com to check it out!
Still just showing your latest posts on your homep Still just showing your latest posts on your homepage? I’m talking TODAY about what you should show instead if you want more subscribers and a lower bounce rate in my talk for the Blogger Breakthrough Summit (over 700 bloggers signed up to watch! 😱). You can still watch for free if you sign up now. Link in bio! Or go to meyne.co/summit and see about a special bonus I'm offering if you buy a pass. 😃

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