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Photography Website and Blog for Two Loves Studio

Rachel from Two Loves Studio is an amazing food photographer and photography teacher.

Her struggles:

She reached out to me when she needed a website that would really stir her visitors to action.

Her biggest requests were to make the most of the header area of her homepage to really grab visitors attention, quickly explain how she can help them, and compel them to act.

What we did:

To cover her biggest wish for her site, I created a special section for her call to action where she can just swap out the images and text as often as she wants to keep it fresh for visitors.

We didn’t want to take up too much of the prime real estate at the top of her site with her logo and menu, so I created a condensed version with the logo overlapping her call to action. It’s a fun detail, but it also helps the visitors eyes to flow naturally from one section to another.

She also wanted to highlight her products (courses and e-books) often throughout her website and blog. We highlighted 4 resources that her visitors commonly wanted help with before adding a fun personal introduction and then showing her latest blog posts.

Another feature Rachel really wanted was a more interactive and clickable footer area, so I created a few options for her and we settled on one with a newsletter sign up, a simple menu, a super quick intro, and social links.

Rachel is fun and laid back, but also very professional, so I wanted her blog to look that way as well, so we added little unexpected, but refined touches throughout the design like offset titles and text.

The Results:

Rachel is very happy with her new site. The loading speed is much improved over the previous one, and she can customize and update most of it herself as she needs to.

With her new site so focused and clear, her newsletter list is growing faster than ever!

LEARN HOW TO GET A MAKEOVER FOR YOUR BLOG

Hi! I’m Christina.

Web developer and former blogger. I’m here to help bloggers who have great style and vision, to build exactly the site they need to achieve their goals.

Want a successful blog?

Woo hoo! You should get a message from me soon (check the dirty spam folder if you don't see it. I look forward to getting to know you!

Want a successful blog?

Let me send you the checklist I go through for my clients so you can do a DIY blog audit, for free and make sure your blog is going to help you achieve your goals.

What's your hobby? (And first, please excuse my ba What's your hobby? (And first, please excuse my bad photography.🙈) Don't forget to share yourself with your readers. A personal connection with your readers can be so helpful for your long-term goals of helping more people with your blog. Share one of your hobbies with them once in a while. Also share one with me here, I'd love to read about it!

One of mine is 1/12 scale miniatures. Interior design + before-and-afters + TINY THINGS! Yes, I know it sounds lame, but it's worth being picked on for having
Do you write like you talk? When I started my own Do you write like you talk? 
When I started my own blog 9 years ago, as I sat down to write the first post, I decided to purposefully write like I talked instead of using more formal and proper writing. And I'm so glad I did. It's such an easy way to make your blog feel more personal and make your visitors feel like they're hearing from an actual person instead of a corporation.

If you're not sure, read your last post aloud. Is it something you would actually say, the way you would say it?

Yes...I KNOW...SEO... Just make sure to keep it balanced. And don't forget, Google itself wants you to write like a human being, for other human beings.
It's good to think about where you started once in It's good to think about where you started once in a while.

In Feb of 2016, I started Meyne, selling pre-made WordPress and Blogger themes for small businesses. But after having been a blogger myself since 2011, that was still where my heart was. So the focus shifted to blog designs, where I could help very cool people who have created their own careers and are earning a living doing a very fun (and deceptively hard) job. 
Meyne has come a long way and gone through so many changes/new ideas/bad ideas/fun ideas...you know, everything that comes with a business. But the best part is all the great people I've gotten to work with and be a part of THEIR businesses. 🥰
When your reader reaches the end of your post, tel When your reader reaches the end of your post, tell them what to do next. They will follow instructions more often than we usually realize. Need some ideas? ☑️ Save it on Pinterest
☑️ Sign up for your newsletter
☑️ Follow you on Instagram
☑️ Buy a product (yours or an affiliate)

Whatever your CTA is, just make sure you make it EASY for them to do it.

In WordPress, you can easily add some text to the bottom of your posts, with an image if helpful, and then give the box a colored background to make it stand out. 
P.S. Many food bloggers have the Instagram call-to-action at the end of a recipe (
We launched! I’m sure you all know Erika @thepan We launched! I’m sure you all know Erika @thepancakeprincess, she has such a cool and unique blog. She puts in SO MUCH work to bring bake-offs of all the popular recipes of the world together so that OUR job of picking the RIGHT recipe will be easy. I. love. her. blog. And was so excited to get to be part of re-designing it so we can all get the most out of her years of hard work and baking. Go straight to thepancakeprincess.com to check it out!
Still just showing your latest posts on your homep Still just showing your latest posts on your homepage? I’m talking TODAY about what you should show instead if you want more subscribers and a lower bounce rate in my talk for the Blogger Breakthrough Summit (over 700 bloggers signed up to watch! 😱). You can still watch for free if you sign up now. Link in bio! Or go to meyne.co/summit and see about a special bonus I'm offering if you buy a pass. 😃

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