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Custom Recipes Blog for Foolproof Living

The lovely Aysegul of Foolproof Living reached out to me for a custom blog design.

Her struggles:

  • Making her blog design reflect her style. 
  • Not getting enough traffic from Google even though she was doing everything she knew how for SEO. 
  • Having a more clickable and engaging blog so visitors would stay longer.

The WordPress theme she had been using was more focused on drag-and-drop features and being design-friendly than it was about SEO.

Aysegul knew just what she wanted her blog to look like, and all of the special features she wanted it to have, so we discussed what we could do together, and got to work on a complete re-design.

What we did:

We built her new blog on the fast, secure, and SEO-friendly Genesis framework, and every last detail is custom coded by me, and designed by Aysegul herself.

So many aspects of this project were so fun. We created:

  • A custom, filterable video page where she could post all her videos and visitors could sit down and binge-watch (and they are definitely addictive enough to do so–they literally distracted me a couple times while building it and I paused to watch a few).
  • Pop-in images to the next and previous posts when a visitor scrolled down towards the end of a blog post.
  • She already had a filterable recipe index, but we customized it more, and added the “Load More” button to the bottom so visitors didn’t have to click and wait for a new page to load to see the rest of the recipes. (We added that to her home page and category pages too.)

For all the pretty little details included everywhere, Aysegul just explained what she had in mind, or sent examples that she liked, and I got to work creating it, then we worked together to refine it.

Results:

Aysegul is so happy to have a blog that reflects her style, and since switching to her new theme, we have dramatically improved the time it takes for her blog to load, and her blog is getting more and more traffic from Google every day!

Learn how to get a makeover for your blog

Hi! I’m Christina.

Web developer and former blogger. I’m here to help bloggers who have great style and vision, to build exactly the site they need to achieve their goals.

Want a successful blog?

Woo hoo! You should get a message from me soon (check the dirty spam folder if you don't see it. I look forward to getting to know you!

Want a successful blog?

Let me send you the checklist I go through for my clients so you can do a DIY blog audit, for free and make sure your blog is going to help you achieve your goals.

What's your hobby? (And first, please excuse my ba What's your hobby? (And first, please excuse my bad photography.🙈) Don't forget to share yourself with your readers. A personal connection with your readers can be so helpful for your long-term goals of helping more people with your blog. Share one of your hobbies with them once in a while. Also share one with me here, I'd love to read about it!

One of mine is 1/12 scale miniatures. Interior design + before-and-afters + TINY THINGS! Yes, I know it sounds lame, but it's worth being picked on for having
Do you write like you talk? When I started my own Do you write like you talk? 
When I started my own blog 9 years ago, as I sat down to write the first post, I decided to purposefully write like I talked instead of using more formal and proper writing. And I'm so glad I did. It's such an easy way to make your blog feel more personal and make your visitors feel like they're hearing from an actual person instead of a corporation.

If you're not sure, read your last post aloud. Is it something you would actually say, the way you would say it?

Yes...I KNOW...SEO... Just make sure to keep it balanced. And don't forget, Google itself wants you to write like a human being, for other human beings.
It's good to think about where you started once in It's good to think about where you started once in a while.

In Feb of 2016, I started Meyne, selling pre-made WordPress and Blogger themes for small businesses. But after having been a blogger myself since 2011, that was still where my heart was. So the focus shifted to blog designs, where I could help very cool people who have created their own careers and are earning a living doing a very fun (and deceptively hard) job. 
Meyne has come a long way and gone through so many changes/new ideas/bad ideas/fun ideas...you know, everything that comes with a business. But the best part is all the great people I've gotten to work with and be a part of THEIR businesses. 🥰
When your reader reaches the end of your post, tel When your reader reaches the end of your post, tell them what to do next. They will follow instructions more often than we usually realize. Need some ideas? ☑️ Save it on Pinterest
☑️ Sign up for your newsletter
☑️ Follow you on Instagram
☑️ Buy a product (yours or an affiliate)

Whatever your CTA is, just make sure you make it EASY for them to do it.

In WordPress, you can easily add some text to the bottom of your posts, with an image if helpful, and then give the box a colored background to make it stand out. 
P.S. Many food bloggers have the Instagram call-to-action at the end of a recipe (
We launched! I’m sure you all know Erika @thepan We launched! I’m sure you all know Erika @thepancakeprincess, she has such a cool and unique blog. She puts in SO MUCH work to bring bake-offs of all the popular recipes of the world together so that OUR job of picking the RIGHT recipe will be easy. I. love. her. blog. And was so excited to get to be part of re-designing it so we can all get the most out of her years of hard work and baking. Go straight to thepancakeprincess.com to check it out!
Still just showing your latest posts on your homep Still just showing your latest posts on your homepage? I’m talking TODAY about what you should show instead if you want more subscribers and a lower bounce rate in my talk for the Blogger Breakthrough Summit (over 700 bloggers signed up to watch! 😱). You can still watch for free if you sign up now. Link in bio! Or go to meyne.co/summit and see about a special bonus I'm offering if you buy a pass. 😃

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