Amy was so fun to work with. Her most popular post/tutorial was her brilliant shaker cookies (seriously…check them out), since it was her signature I incorporated the element throughout her design. Her “jump to recipe” and “sign up” buttons shake just like the cookies.
For the branding, we worked with Amy’s very delicate and sweet style and loaded it with a variety of pastels and to ground it, we used the golden colors of the cookies and matcha she often bakes with.
Her GIFs are also plentiful and clever, so we included those wherever we could.
