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Home / Improve your blog

How to Make an Instant Connection with Your Readers

Written in: Nov 2019 🠆 Updated in: Apr 2020

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Can’t listen right now? Here are the key points from this episode:

  1. Blogging is not just about sharing a recipe, a pretty picture or a cute outfit. Website visitors come to you looking for a solution to their problems. It is your job to identify that problem and inspire them to come to you because you are there to help them with their problems.
  2. Use the 5 Whys method to identify the real problem. When you think you’ve figured out their problem, get deeper and ask why that’s their problem. Keep asking why as many times as you need until you get to the heart of your visitor’s problem.
  3. Once you know what problem you are addressing and how you are going to help your visitors, you can narrow it down to one statement. You need to tell your visitors you understand what they are struggling with and that you are there to help them with all of those problems.
  4. Use the one sentence or one liner of how you can serve your visitors throughout your blog. The most important is to have it as a first sentence in the “About Me” section of your sidebar. This gives your visitors a quick connection with you.
    The beginning of the About page is also a good place and you can expand on it by giving specific ways of how you can help.
    Don’t forget to add it as an email signature to give visitors a quick idea and encourage them to come back and check your blog. Adding it to your social media vials can also give people a connection with you so they will see how you can help them.

Your action item this week:

Sit down and ask yourself why your visitors come to you. Keep asking why until you get to the heart of their struggle. Then figure out how to tell them in one or two sentences, how you help them with that problem.

Make sure you put that everywhere so that your readers can see it.

Don’t forget to download your complete DIY blog audit for free!

Pin it for later!

(And to help your blogging friends out too.)

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In the categories: 101, Beginner, Blog Type, Blogger Level, Blogging, Business, Content strategy, DIY and Craft, Fashion, Food, Home Decor, Improve your blog, Intermediate, Lifestyle, Podcast, Pro, Travel

Hey! I'm Christina

WordPress developer for bloggers since 2014, occasional blogger since 2011, code perfectionist. Passionate about helping you make your blog a successful business.

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What categories you should use on your food blog
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  1. Why Your Blog Needs a Homepage • Meyne says:
    Nov 2019 at 3:54 pm

    […] bio that we talked about in episode two that clearly tells your visitor that you’re there to solve her specific […]

    Reply

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Hi! I’m Christina.

Web developer and former blogger. I’m here to help bloggers who have great style and vision, to build exactly the site they need to achieve their goals.

Want a successful blog?

Woo hoo! You should get a message from me soon (check the dirty spam folder if you don't see it. I look forward to getting to know you!

Want a successful blog?

Let me send you the checklist I go through for my clients so you can do a DIY blog audit, for free and make sure your blog is going to help you achieve your goals.

What's your hobby? (And first, please excuse my ba What's your hobby? (And first, please excuse my bad photography.🙈) Don't forget to share yourself with your readers. A personal connection with your readers can be so helpful for your long-term goals of helping more people with your blog. Share one of your hobbies with them once in a while. Also share one with me here, I'd love to read about it!

One of mine is 1/12 scale miniatures. Interior design + before-and-afters + TINY THINGS! Yes, I know it sounds lame, but it's worth being picked on for having
Do you write like you talk? When I started my own Do you write like you talk? 
When I started my own blog 9 years ago, as I sat down to write the first post, I decided to purposefully write like I talked instead of using more formal and proper writing. And I'm so glad I did. It's such an easy way to make your blog feel more personal and make your visitors feel like they're hearing from an actual person instead of a corporation.

If you're not sure, read your last post aloud. Is it something you would actually say, the way you would say it?

Yes...I KNOW...SEO... Just make sure to keep it balanced. And don't forget, Google itself wants you to write like a human being, for other human beings.
It's good to think about where you started once in It's good to think about where you started once in a while.

In Feb of 2016, I started Meyne, selling pre-made WordPress and Blogger themes for small businesses. But after having been a blogger myself since 2011, that was still where my heart was. So the focus shifted to blog designs, where I could help very cool people who have created their own careers and are earning a living doing a very fun (and deceptively hard) job. 
Meyne has come a long way and gone through so many changes/new ideas/bad ideas/fun ideas...you know, everything that comes with a business. But the best part is all the great people I've gotten to work with and be a part of THEIR businesses. 🥰
When your reader reaches the end of your post, tel When your reader reaches the end of your post, tell them what to do next. They will follow instructions more often than we usually realize. Need some ideas? ☑️ Save it on Pinterest
☑️ Sign up for your newsletter
☑️ Follow you on Instagram
☑️ Buy a product (yours or an affiliate)

Whatever your CTA is, just make sure you make it EASY for them to do it.

In WordPress, you can easily add some text to the bottom of your posts, with an image if helpful, and then give the box a colored background to make it stand out. 
P.S. Many food bloggers have the Instagram call-to-action at the end of a recipe (
We launched! I’m sure you all know Erika @thepan We launched! I’m sure you all know Erika @thepancakeprincess, she has such a cool and unique blog. She puts in SO MUCH work to bring bake-offs of all the popular recipes of the world together so that OUR job of picking the RIGHT recipe will be easy. I. love. her. blog. And was so excited to get to be part of re-designing it so we can all get the most out of her years of hard work and baking. Go straight to thepancakeprincess.com to check it out!
Still just showing your latest posts on your homep Still just showing your latest posts on your homepage? I’m talking TODAY about what you should show instead if you want more subscribers and a lower bounce rate in my talk for the Blogger Breakthrough Summit (over 700 bloggers signed up to watch! 😱). You can still watch for free if you sign up now. Link in bio! Or go to meyne.co/summit and see about a special bonus I'm offering if you buy a pass. 😃

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