Can’t listen right now? Here are the key points from this episode:
- Blogging is not just about sharing a recipe, a pretty picture or a cute outfit. Website visitors come to you looking for a solution to their problems. It is your job to identify that problem and inspire them to come to you because you are there to help them with their problems.
- Use the 5 Whys method to identify the real problem. When you think you’ve figured out their problem, get deeper and ask why that’s their problem. Keep asking why as many times as you need until you get to the heart of your visitor’s problem.
- Once you know what problem you are addressing and how you are going to help your visitors, you can narrow it down to one statement. You need to tell your visitors you understand what they are struggling with and that you are there to help them with all of those problems.
- Use the one sentence or one liner of how you can serve your visitors throughout your blog. The most important is to have it as a first sentence in the “About Me” section of your sidebar. This gives your visitors a quick connection with you.
The beginning of the About page is also a good place and you can expand on it by giving specific ways of how you can help.
Don’t forget to add it as an email signature to give visitors a quick idea and encourage them to come back and check your blog. Adding it to your social media vials can also give people a connection with you so they will see how you can help them.
Your action item this week:
Sit down and ask yourself why your visitors come to you. Keep asking why until you get to the heart of their struggle. Then figure out how to tell them in one or two sentences, how you help them with that problem.
Make sure you put that everywhere so that your readers can see it.
Don’t forget to download your complete DIY blog audit for free!
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(And to help your blogging friends out too.)