Branding (with existing logo) | Blog Design + Development
Coco Cake Land is a cake blog by Lyndsay.
LYNDSAY’S CHALLENGES BEFORE SHE CAME TO ME:
Her blog design hadn’t been updated for several years and she was ready for a homepage that led visitors through her content instead of just showing her latest posts.
WHAT WE DID:
Starting with a newly designed logo, we chose brand colors and fonts, and then moved on to the design. Lyndsay has a very sweet and playful style, so we incorporated that often.
To optimize her content for her readers and for SEO (including speed), we incorporated all the elements that support those on the homepage, like a blog description, her most popular posts, and especially her most helpful and most popular categories.